Recruitment Agency Marketing in Leeds
Search that brings clients with roles and candidates to fill them.
Recruitment agency marketing in Leeds works best when search brings in both sides of the market. We help agencies rank for the hiring managers looking for specialist recruiters and the candidates searching for their next job.
Why recruitment agencies in Leeds invest in search
Leeds has one of the busiest recruitment markets in the North, with agencies covering finance, legal, tech, engineering and industrial roles. Hiring managers search for specialist recruiters in their field, and candidates search for jobs and agencies they trust.
An agency that ranks for both builds a pipeline that is less dependent on job boards and cold calls. Each new client account can bring placements for years.
We apply the same method as all our SEO Leeds work, with pages built for two very different audiences.
The recruitment market in Leeds
Business counts for Leeds district from ONS UK Business Counts, rounded to the nearest 5.
Recruitment agencies registered in Leeds district.
Clients with roles to fill and candidates looking for work.
Most agencies win by owning a niche.
What clients search for
Searches split cleanly between clients and candidates.
Client searches
Finance recruitment agency Leeds, IT recruiters or temporary staff agency.
Candidate searches
Accountancy jobs in Leeds, engineering jobs Yorkshire, contract developer roles.
Salary questions
Salary guides and pay benchmarks that attract both sides.
Employer brand checks
Reviews and case studies before a client signs terms.
How we approach it
Work that serves both sides of the market.
Sector pages for clients
A page for each specialism, with the roles you fill and your process.
Job page structure
Job listings set up with the right schema so they appear in Google job results.
Salary guides
Annual guides that earn links and attract senior candidates.
Local profile
A complete Google Business Profile with reviews from clients and candidates.
Case studies
Placement stories that show results without naming people.
Technical health
Clean job archives so expired roles do not clog your site.
Mistakes we see most often
Many agency sites bury their specialisms on one page and rely on a job board feed for everything else. Expired job pages pile up, and Google struggles to see what the agency actually does.
Fixing this usually means clear specialism pages, a tidy job archive and content that speaks to hiring managers rather than only candidates.
Agencies that place tech talent will find overlap with our page on SaaS SEO in Leeds, where the same buyers appear.
- Create pages for each specialism
- Tidy expired job pages
- Add job posting schema
- Publish a salary guide
- Ask clients for reviews
Your first three months
What a typical start looks like for this sector.
Audit
Specialisms, job pages and competitors reviewed.
Specialism pages
The first client facing pages and profile fixes.
Jobs
Job archive and schema cleaned up.
Guides
Salary guide and outreach for links.
A comparable result
From our agency's work for clients in the US. Figures come from the client's own call tracking, with paid ads left out.
Search as the main channel
Organic search and Maps together logged 384 conversions as traffic grew from close to nothing.
- Revenue
- $1.96M
- Conversions
- 384
Revenue is what each client logged in their own call tracking, with paid ads left out. Business names are not shown.
Four packages, all priced on the page
Monthly plans roll month to month, so you stay because the work pays, not because a contract says so.
Kickstart
A full audit and plan you can act on yourself or hand to us.
- Technical and on-page audit
- Keyword map for your main services
- Google Business Profile review
- Priority fix list, ranked by impact
- Video walkthrough of the findings
Local
For trades and service firms winning customers in and around Leeds.
- Google Business Profile management
- Listings set up and cleaned
- 1 content piece a month
- Review request process
- 10 tracked search terms
Ecommerce
For online shops that need product and category pages to rank.
- 2 product or category optimisations a month
- Technical checks for shop platforms
- Product schema and feeds review
- Internal linking plan
- 15 tracked search terms
National
For B2B firms selling UK wide or across several Yorkshire towns.
- 2 content pieces a month
- 2 quality links a month
- AI answer check each month
- Technical monitoring
- 30 tracked search terms
Recruitment SEO questions
Straight answers from our team. Anything else, email hello@leedsseo.uk and we reply within one working day.
Asked by Leeds firmsShould we target clients or candidates first?
Usually clients, because each account is worth more. Candidate pages follow once the specialism pages are in place.
Asked by Leeds firmsCan our job board feed help SEO?
It can if job pages are structured well and expired roles are handled properly.
Asked by Leeds firmsDo salary guides really work?
Yes. They earn links, attract senior candidates and give hiring managers a reason to call.
Asked by Leeds firmsCan you help with Google for Jobs?
Yes. Job posting schema lets your roles appear in Google's job results.
Asked by Leeds firmsDo you work with agencies outside Leeds?
Yes, across Yorkshire and the UK.
Recruitment agency marketing that brings both sides
Send your agency's website and we will show where recruitment agency marketing in Leeds could bring more clients and candidates.
- 1Technical issues holding your pages backSpeed, crawling and indexing, checked by hand
- 2Who ranks above you, and whyThe firms on page one for your main service
- 3The first three fixes to makeIn your inbox within one working day